HG&E New Website Has Customer Focus Text Size
Holyoke Gas & Electric (HG&E) recently launched a new website, www.hged.com, which includes many new features that will help customers easily access information, pay bills, and much more!
The new site welcomes visitors with a bold color scheme, crisp new imagery, and new content that describe all that HG&E has to offer. The site allows for intuitive movement by providing five sections of primary navigation, as well as features such as: emergency alerts, bill payment options, reporting features, news, construction updates, audience-based site maps, and translation options.
As customers dig deeper into the site, they can find new forms, calculators, bill samples, and map integration. “We designed the site with a constant focus on our customer,” says Kate Sullivan, HG&E’s Marketing Coordinator. “For the first time, customers can pay bills from a tablet or mobile device because of the creative and responsive design techniques we implemented. We are thrilled with the initial feedback.”
In a 2012 customer survey, HG&E discovered customers are using the internet as the primary source for information regarding their utility, and that number grows each year. Additionally, since launching online bill payment, HG&E has seen approximately 20% of customers going online to pay bills and gather information about their bill history.
Please take a moment to review the new site, www.hged.com!
Posted on February 1, 2014 by cityadmin