“Heart of Holyoke” Crowdfunding Campaign Text Size

The City of Holyoke and the Center for Design Engagement in collaboration with Holyoke residents and community-based organizations officially launched an exciting artistic placemaking project celebrating the Puerto Rican Cultural Area of Holyoke along Main Street.

Known as the Heart of Holyoke or El Corazón de Holyoke, the project proposes a series of creative improvements, including public art and culturally responsive installations, along Main Street in Holyoke. These efforts aim to celebrate the City’s artistic and cultural vitality and catalyze economic opportunity and community development.  Colorful banners, large-scale artwork, dynamic lighting, beautiful murals, and art festivals are planned as part of the overall project.The campaign recently held a kick-off event. 

Project goals include strengthening ongoing efforts to create safe, family-oriented community spaces that reflect Latinx cultural heritage and that support the neighborhoods along Main Street. Primary project components of the Heart of Holyoke are banners on light posts, artistic installations and dynamic lighting on two vintage electrical towers bookending Main Street, participatory murals and installations on storefronts and windows, building wraps on several of buildings in the core district and a pavilion supporting pop-up cultural events like food trucks and festivals. The effort has been a community partnership that includes residents and organizational leaders of South Holyoke and the Flats. “Making artistic expression a clearly visible piece of placemaking and redevelopment efforts is dearly important to Holyokers, as our communities thrive not only on better bricks-and-mortar construction but also by publicly reflecting our hopes for the future and the things that make us proud of our past”. Morse said.

If the campaign reaches its crowdfunding goal of $20,000 by May 19th, at midnight, the project will receive a matching grant from MassDevelopment’s Commonwealth Places program.

The Heart of Holyoke has also previously been funded through a National Endowment for the Arts “Our Town” grant.

Follow our Facebook Page ( for more information on how to support the campaign and be sure to check back for updates on Friday.

CONTACTS:  Marcos Marrero, City of Holyoke

Joseph Krupczynski, Center for Design  Engagement

Posted on March 19, 2019 by